This week I will be working on what is called a "Brand Template" which serves as the marketing tool and provides instant recognition of documents and publications that can include a logo, official name, acronym, or slogan. I am not really sure how I want to go about this project exactly.
Some of the things to consider when I am coming up with my idea is to include : Audience I am going to focus on which in my case would be people who are interested in snowboarding or even skiing. Purpose is another important aspect which would be to inform newer people who don't know a whole lot about snowboarding but also make it interesting for the people who are more experienced at it as well. Design will play a very important role as well which will include my logo, keeping the same color scheme that I have been using, and layout/font consistency throughout.
I have my logo design from a previous assignment but now I have to chose a simplified version that I could do if I didn't want to do color so I need to decide on something that looks good in black and white for a possible sticker or t-shirt design.
UPDATE:
I wasn't sure what picture to put with this topic this week but I have looked over and revised my Logo, Infographic, and Photo Story to make them better. I think the hardest part was creating a logo that I could put on t-shirts just as black & white since my other one has color and more details. I hope to maybe someday actually use all of this information in the future if I decide to do or make a YouTube channel about snowboarding or in general going to the places on my bucket list through out my lifetime.
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I am excited to see how your brand comes out. As someone who has a minor in marketing and who is focused on this type of stuff, I think yours will be super awesome to see because there are a lot of people out their who love snowboarding and some who want to learn! I know I have always wanted to learn, but I always got scared on how I would do because I was afraid people would judge me, but overall, your logo is GREAT and eye catching and I believe a lot of people would like to see your brand!
ReplyDelete- Kyleigh
Hey, Lexi.
ReplyDeleteI am looking forward to seeing what you come up with for the next aspects of your cross media campaign in relation to your focus on snowboarding! As someone with no experience and admittedly minimal interest in snowboarding myself, I do enjoy seeing your take on the activity and seeing how well you manage to tie in your focus to the projects in class. I think you’ve done a really good job so far with keeping your content specific, especially in relation to your personal brand, and I also really enjoyed the simplified version of your logo that this assignment inspired you to create.
Can’t wait to see what else you do!
-Kylie